Digital Surface is about…

“Engagement through interaction.”

The improvement of user experience through intuitive and robust user interface is a key output of successful interaction design and development. At Digital Surface, we get interface design and have a wealth of experience to call upon when it comes to translating functional requirements into user interface elements that actually make sense to the user.

“The big conversation.”

Targeted integration with social tools and platforms – because it works at every level – from a simple personal endorsement/viral distribution action right through to the holy grail of distributed brand ownership where everyone feels like they own a part of you, in a good way of course! This area of work is massive for us, 2 recent projects include branded embedded media players within Facebook and creative visualisation of Twitter feeds. Please get in contact for more details as we don’t like to give away all our amazing social network integration ideas too easily!

“Signposting the way.”

SEO and SEM are huge parts of funneling users towards your offering and promoting longlife awareness of presence. Despite the ‘black box to search’ heritage for which rich media technologies such as Adobe Flash and AJAX have shared a certain notoriety, times are changing and rich media can be used to great advantage to increase ratings and generally add collateral to your SEO/SEM capability. As the (modified) saying goes, if a picture is worth a thousand words a video is worth a million. Digital Surface has successfully delivered consultancy and production services to many of our key clients on this very subject.

“Omnipresence is true presence.”

How do you make use of different platforms to connect digital media with a rapidly developing user base? What platforms and formats are in ascendancy? How does it all work? From internet to mobile to desktop to tablet to connected TV to kiosk to digital signage – Digital Surface can advise your business of cost-effective synergies that will give your digital media the edge across multiple stages. We work with a number of key partners to ensure up-to-the-minute capability across all major digital platforms.

“Who are they and what are they doing?”

How do you know if a digital media experience was successful if you can’t collect and process key details of user interaction? Building sensible reporting functionality into interactive experience is essential – without user behaviour intelligence a business is nought! Every single piece of work we produce has an analytics aspect to it – this is certainly not an area to overlook!

Digital Surface can help you with all of the above and more – services